You might have heard me speak and seen me actually enroll $100k or even $150k from stage in 60 minutes but let’s use a lower average just to play it safe.
Do you want to know what the biggest secret to a profitable presentations is? Do you want to know what it all really comes down to?
Because there is one area that is more important that any other area when it comes to enrolling clients whether you are on or off stage. There is one set of guiding principles that will dictate your success more than anything else. I actually talk about it in my best selling book Word Genius: What to Say and How to Say it.
(Did you know Kevin Harrington, one of the original sharks of Shark Tank, wrote the foreword and said he’d wished every person who had ever pitched him on that show had first read my book? I was always pretty happy and humbled by that)
The one area that sums up every important part of a powerful and profitable presentation comes down to this…if you want to inspire action in every audience (even an audience of 1) they need to feel certain feelings in order to move forward. It’s all about the feelings.
(Yes, even the analytical people need to feel a certain way rather they just need to experience different things in order to have the feelings that will move them forward .)
In fact, the science, or what I call buyers psychology, has shown me that there are 7 Feelings that Need to be Felt in Order for Someone to Move Forward with You.
In fact, the science, or what I call buyers psychology, has shown me that there are 7 Feelings that Need to be Felt in Order for Someone to Move Forward with You.
If your presentations (and discovery calls for that matter) can help people feel some of these feelings, or preferably all of these 7 feelings, you will enroll everyone who can be enrolled, guaranteed.
Now, there might only be 5-95 percent of every room that can be enrolled due to money or need but if you have a true prospect to present to you will enroll them if you can help them feel these 7 feelings, guaranteed.
Finding those people is more about your speaker business marketing but selling them or enrolling them is more about this one major area of the 7 Feelings Everyone Needs to Feel in Order to Move Forward.
You might have had some of this training with me but definitely not all of it. I just finished a ton of new content with a focus on how things have changed in the speaker/audience marketplace.
In some ways audiences are changing and in some ways you need to as well!
P.S. – Here is a testimonial I received from Carter Harkins:
P.S. – Here is a testimonial I received from Carter Harkins:
“I am really pleased with the site design! The layout is great, and I like the use of the new photos throughout the site. It’s been very helpful to see ourselves through others’ eyes for the key things like messaging, the strength of the brand, etc.Thank you for your work in bringing us to this point. We consider our experience with the ICON team to be helpful in focusing our brand at this crucial stage.In a recent speaking engagement we did in Louisville. We spoke for 60 minutes to a room of about 40 people, and closed close to six figures in new business! I anticipate that the lifetime value of these new customers will be a quarter of a million dollars or more in our business. Not bad for an hours’ worth of work. The formula works!”– Taylor Hill and Carter Harkins, Spark Marketer, Blue Collar Proud
To see the full edition, go to this link:
David T. Fagan
The “Icon Builder”, Former CEO of Guerrilla Marketing, Founder/CEO of Icon Builder Media
David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.
He has been featured on Fox & Friends, the Today Show, The Washington Post, Forbes, Investor’s Business Daily, Your World with Neil Cavuto, Fox’s The Five, and What’s Happening Now to name a few. He’s won major awards for publishing, publicity, and even the Entrepreneur Educator of the Year Award from Inc 500 Infusionsoft.
David is the best selling author for several books including Word Genius: What to Say and How to Say It, Guerrilla Parenting: How to Raise an Entrepreneur, Cracking the Icon Code: How to Become an Icon in Your Industry Through Your Advice, Image and Expertise, and Becoming Significant: How to Invoke Sacred Words that Unlock Real Power. He’s an International Speaker in places as far away as Dubai, Bangladesh, Kenya, and Australia. He has shared the stage with everyone from Former Secretary of Defense Dr. Bob Gates to Mark Victor Hansen.
David is the father of 8 children, (4 girls and 4 boys) and even has two grandchildren. He is married to Isabel Donadio-Fagan and they live in the Phoenix, Arizona area.