First, here are some things you need to understand about “Show Platforms” starting with the most watched Networks or Channels:
- The big four are…ABC, CBS, NBC and FOX – These networks and channels need tens of millions of viewers to make a show worth airing and to keep airing.
- The next big stations on everyday cable platforms are networks like TNT, TBS, USA, AMC, A&E, Lifetime, Discovery, Sci-Fi, and the History channel – These networks and channels might only need 1 million to 10 million views to make a show worth airing and that’s why a show that might get cancelled on the big four to later be sold and picked up by one of these smaller yet very successful niche stations.
- Then there are Local Cable stations – These stations typically are ran and or owned by colleges or other public affiliates. They typically air public broadcasts, old reruns that are considered public domain or other programming that is strategic and affordable to come by.
- And then there are VOD (Video on Demand) Online Networks – These are outlets like Netflix, Hulu, Amazon and YouTube but there are hundreds of these types of platforms popping up. Plus, with the advancement of Smart TV’s you watch shows and movies on your TV just like everything else. (And look out! Here comes Disney and Apple with their own VOD networks for the internet, Apps and Smart TV’s as well)The big 4 and all the cable networks have moved the majority of their shows to the internet through websites and apps and the internet VOD has moved all their shows to TV through Smart TV’s. So when someone says they have a TV show it could be show up in a lot of different ways!!
- A network or show on a network can hire you to host your own show and you are either a W-2 employee or 1099 contractor working for them while the station owns and controls the show. This means you can be fired or replace as well as told what will be on the show you host. The upside here is they handle all the sponsors, advertising, product placement, ratings issues, editing, hiring, firing and everything else that goes into a show.
- You can own your own show where you decide what’s on it, you make all the operational decisions yourself or the people you hire and pay make the decisions. You go out and get all the money making advertisers or sponsors, or you hire people to do all the money making things and it’s your show. You have a lot of control and you have the opportunity to make the most money.
Still, you can be on television in a lot of different ways, and some ways are better than others. Some platforms and opportunities are better than others. There is a lot that goes into all of this and it’s changing everyday.
Want to Know More?
As a part of my Speaker Media Mastery event I will discuss…
- Selling a Show
- Getting Sponsors
- How to film affordably
- How to Monetize a Show
- How to Host a Show
You can register for the next one TODAY at www.SpeakerMediaMastery.com
To see the full edition, go to this link:
David T. Fagan
David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.