- Open ended
- Something your audience cares about
- Something the person being interviewed can answer
- Something that makes the person interviewed look good
- Not having too many parts to it
- Tell us just how bad the problem is that you are providing a solution to? – The worse the problem, the more people it effects, the more terrible the challenges then more people care about the solution.
- Please give us an example of a specific person you helped overcome this horrible situation and without saying their name give us some details so we can better understand? – By painting a picture of a specific person, it takes everything from theory to actual success story.
- Would you consider this your life’s work and why? – Understanding how deeply someone believes in what they are doing, how much time they have spent and resources have been invested adds really important context that audiences will appreciate.
- What does your family think about your work? – Helping people relate and connect as someone just like everyone else can be important.
- If a reader could only read one chapter of your book which one would it be?
- What part of the book was the easiest (or hardest) for you to write?
- You have a powerful message but what has been the hardest part of getting your it out?
- When did you realize that you made it, that your message was becoming a movement?
- What’s the best compliment you have ever received or what was the best testimonial that someone ever gave you?
- Other than this one what was your most favorite interview and why?
- What achievement would you most like to accomplish next?
- What achievement of yours means the most to you?
- What the most common remark or feedback that get after speaking to a group of people?
- What part of your teachings do people find the most surprising or hard to believe?
- What are you doing right now to stay on the cutting edge of your area expertise?
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David T. Fagan
David T. Fagan is the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers.