If you’re an Instagram user, like myself, then you know how frustrating it can be to find the right hashtag for your post. It has to be popular enough for people to see it, but not so big that your post gets buried from over-usage. Keeping your hashtag relevant is more important than ever before.

Recently, Instagram has allowed people the option to ‘follow’ a hashtag. This means whenever it’s being used in your post or story, it will populate onto someone else’s feed. The result will, hopefully, make them become new followers to your account. This can make things more of a challenge because now Instagram’s algorithm will favor more specific and relevant hashtags making them an even bigger deal.

How it works:
Once a user follows a specific hashtag (#workingmom for example), that user will start to see posts using it, plus tags Instagram thinks they will like, too. This means that whenever someone uses #workingmom, it increases their chance of someone new seeing their post. That means more eyeballs on your account, more people relating to your content and gaining new fans. This allows you the opportunity to cater more to a specific demographic.

Who is your demographic? Who are your ideal audience?

People will generally say, “My content is for everyone”, but that is not the case. At least not entirely. Let’s say you’re using #blessed because you won a body building competition versus using that same hashtag in a post about a birth in the family. People will generally interact with the family post more because they can relate to it. Everyone can relate to a family growing because they are familiar with that feeling. When they see a post about your accomplishment, they need to think about the hours you put in, the physical commitment and dedication that was put into that win. On average, people will scroll through 300 miles of content a week. If they have to think about how they feel about your post, then they will probably not interact with you.

Now, if you used #workout to reach certain people then you will gain more interactions because your content is reaching a more defined audience. I’m not saying you can’t use a generalized tag, but you will find more results if you gain a better understanding of who your people are.

To know which hashtag right right for you, we need to look at 3 things:
  1. What is your account mainly about? Are you selling a product/program? Do you post religious quotes? Is it about making hand baskets for under privileged children?
  2. How popular is the hashtag? Posts that use tags that have been applied more than 20 million times may be harder to get interactions. But tags with under 500 uses can have the same problem. Generally, one that has been used between 30K-3 million is the sweet spot.
  3. What are relevant tags to pair with it? In a single post, you have have a maximum of 30 hashtags! This means more opportunities for you. A simple way to find tags related to you, Google never fails.
Isabel Donadio
Owner of Talent Support Services

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Isabel Donadio

Owner of Talent Support Services

Isabel Donadio is the Founder and COO of Talent Support Services, the majority owner of Speaker House Publishing, the best selling author of Finishing is Happiness: 7 Ways Big Idea Entrepreneurs Can Become Big Business Finishers, the winner of the 2019 TWC Most Outstanding Rising Star Award and Editor-In-Chief of Top Talent Magazine. Deserving of any “Top 30 Under 30” list Isabel specializes in supporting and promoting expert authors and speakers all over the world.

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