Recently, Instagram has allowed people the option to ‘follow’ a hashtag. This means whenever it’s being used in your post or story, it will populate onto someone else’s feed. The result will, hopefully, make them become new followers to your account. This can make things more of a challenge because now Instagram’s algorithm will favor more specific and relevant hashtags making them an even bigger deal.
- What is your account mainly about? Are you selling a product/program? Do you post religious quotes? Is it about making hand baskets for under privileged children?
- How popular is the hashtag? Posts that use tags that have been applied more than 20 million times may be harder to get interactions. But tags with under 500 uses can have the same problem. Generally, one that has been used between 30K-3 million is the sweet spot.
- What are relevant tags to pair with it? In a single post, you have have a maximum of 30 hashtags! This means more opportunities for you. A simple way to find tags related to you, Google never fails.
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Isabel Donadio-Fagan is the Founder of Talent Support Services, LLC, DBA Top Talent Agency that includes TopTalentPublishing.com, TopTalentMag.com, TopTalentJV.com, TopTalentMembership.com, is the best selling author of Finishing is Happiness: 7 Ways Big Idea Entrepreneurs Can Become Big Business Finishers, Co-Author of Women Gone Wild: The Feminine Guide to Fearless Living and Becoming Significant: How to Invoke Sacred Words That Unlock Real Power, and the winner of the 2019 TWC Most Outstanding Rising Star Award.