Recently, Instagram has allowed people the option to ‘follow’ a hashtag. This means whenever it’s being used in your post or story, it will populate onto someone else’s feed. The result will, hopefully, make them become new followers to your account. This can make things more of a challenge because now Instagram’s algorithm will favor more specific and relevant hashtags making them an even bigger deal.
- What is your account mainly about? Are you selling a product/program? Do you post religious quotes? Is it about making hand baskets for under privileged children?
- How popular is the hashtag? Posts that use tags that have been applied more than 20 million times may be harder to get interactions. But tags with under 500 uses can have the same problem. Generally, one that has been used between 30K-3 million is the sweet spot.
- What are relevant tags to pair with it? In a single post, you have have a maximum of 30 hashtags! This means more opportunities for you. A simple way to find tags related to you, Google never fails.
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Isabel Donadio is the Founder and COO of Talent Support Services, the majority owner of Speaker House Publishing, the best selling author of Finishing is Happiness: 7 Ways Big Idea Entrepreneurs Can Become Big Business Finishers, the winner of the 2019 TWC Most Outstanding Rising Star Award and Editor-In-Chief of Top Talent Magazine. Deserving of any “Top 30 Under 30” list Isabel specializes in supporting and promoting expert authors and speakers all over the world.